Only the Good, post-rebranding, sought The Being Group's assistance in launching its Islamic values-based financial services: Crescent Wealth superannuation and Crescent Finance home finance solutions.

A visual media library was created through a comprehensive photography and videography project, forming the basis for engaging brand and explainer videos.

The Being Group conducted an SEO and UX audit for both Crescent Wealth and Crescent Finance websites, aiming to enhance Google search rankings and online user experience. Findings informed a robust full-funnel marketing strategy for three concurrent brand campaigns, targeting Gen Z, Millennials, Gen X, and Established audiences.

The resulting campaign creative combines vibrant, natural imagery with bold text, adhering to financial industry guidelines, and aims to inspire and drive traffic to custom landing pages.