CREATIVE
SYDNEY, AUS
CREATIVE / DESIGN / ART DIRECTOR WITH A PASSION FOR BRANDS
EXPLORE ↓
©2024
SELECTED WORK
1 / TEDx Sydney Salon: Net Positive
2 / Gumtree
3 / Domestic, Family and Sexual Violence Commission
4 / Temple & Webster
5 / Dinnerly
6 / Mr Voss
ABOUT BAS
I’m a creative director, brand designer, illustrator, painter, art director, dog dad, husband, interior design nerd and hobby cook.
My goal is to leave a positive impact through my work, no matter how big or small.
With over 15 years of experience in the advertising and design industry, my passion lies in branding and the creation of meaningful experiences.
With a proven track record, I’ve collected a wealth of knowledge across graphic design, advertising, film production, animation, experience design, brand strategy, web applications and marketing.
In my current role I oversee the creative process and lead a team of professionals who work collaboratively to achieve optimal outcomes for our diverse client base, ranging from multinational companies and government agencies to startups and non-profit organisations.
My responsibilities extend to shaping the creative vision for both the agency and large-scale client projects, whether it involves developing brand strategies, creating identities, conceptualising content, art directing video series for e-learning platforms, or managing national multi-channel advertising campaigns.
My approach is grounded in my proficiency in art direction, strategy, and brand design; coupled with a genuine passion for creating meaningful and engaging experiences that resonate with audiences and yield results.
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