Invited twice to take part in Gruen (Planet)’s, The Pitch, we had the challenging task of selling the unsellable.

In the first instance, our task was to convince Australians to put pokies in public places like universities, at bus stops, and in hospitals. In just under 2 weeks, we conceptualised the idea, wrote the script, and produced a TVC highlighting the benefits Aussies would gain from the revenue pokies bring in.

The second time around, we were to sell Cronulla as a tourist destination. With a short turnaround again, we positioned Cronulla as the place you never expected.

We won The Panel’s vote both times, have some awesome memories, and met some amazing people along the way.