Aurify Constructions specializes in project management and commercial construction services, catering to clients in both the public and private sectors. The company emphasizes connecting with people, constructing with quality, and creating with passion.

Faced with the need for a rebranding strategy, brand refresh, and website redesign, Aurify aimed to showcase its strengths effectively, particularly its human-centered approach that sets it apart in the construction industry.

In response to potential budget cuts and market shifts, a 12-month marketing plan and strategic analysis were developed to diversify Aurify's client portfolio and establish a presence in the private sector. These documents guided decision-making for the brand refresh, communications rollout, and website redesign.

Aurify's brand revolves around deep human connections, emphasizing its collaborative and empathetic approach. The tagline "Connect. Construct. Create." was created to amplify this people-centric position. The primary logo features green and charcoal colors, using Roc Grotesk's bold lettering for a confident and legible look. Green is the primary brand color, with supporting shades for balance. Geometric and minimalist iconography complements the bold brand aesthetic.

A full-funnel marketing plan targeted specific audiences, including property managers, developers, investors, building owners, government entities, and the Department of Defence. The rollout occurred in four phases, aligning with awareness, education, conversion, and retention and advocacy.

The website redesign aligns with the brand refresh, reflecting Aurify's unique identity. Content is professional, inclusive, and emphasizes the brand essence. The design conveys precision and cutting-edge processes, aligning with the geometric qualities of the revised brand identity.