A summary

In my current role, I oversee the creative process and lead a team of professionals who work collaboratively to achieve optimal outcomes for our diverse client base, ranging from multinational companies and government agencies to startups and non-profit organisations.

My responsibilities extend to shaping the creative vision for both the agency and large-scale client projects, whether it involves developing brand strategies, creating identities, conceptualising content, art directing video series for e-learning platforms, or managing national multi-channel advertising campaigns. My approach is grounded in my proficiency in art direction, strategy, and brand design; coupled with a genuine passion for creating meaningful and engaging experiences that resonate with audiences and yield results.

Additionally, I have contributed to the success of two winning pitches on Gruen Planet's 'The Pitch' as the art director and serve as a judge for the Art Direction and Design category at the Adelaide Advertising and Design Club Awards. My published research on brand communities and ambient advertising is available on Amazon and Google.

I strongly believe in the importance of building positive relationships and fostering a culture of trust, respect, and creativity. Always open to learning and embracing new opportunities, I welcome challenges that contribute to my growth as a creative leader and individual.